Monthly Archives: October 2009

Don’t drink and ride

Posted on October 22, 2009 by Andrew

At the moment I’m digging through classic lager ads on the basis of a theory about how advertising of lager has gradually progressed from product quality and nutritional claims to more lifestyle-based, social affirmation. It was all going very nicely and then … Continue reading →

Posted in Advertising, Beer, Brands, Lager | Tagged | Comments Off on Don’t drink and ride

How Heineken reached the parts other lagers couldn’t reach

Posted on October 19, 2009 by Andrew

Some of the best lager advertising ever was the product of one of the UK’s best copywriters – who without an idea in his head fled the country with one word and the threat of a firing if he didn’t … Continue reading →

Posted in Advertising, Brands, Heineken, Imported lager, Lager | Tagged | 2 Comments

Classic 80s lager ad – Holsten Pils

Posted on October 12, 2009 by Andrew

1979 commercial for Holsten Pils Lager In the late 19th Century Holsten Brauerei first began trading in the UK when they purchased a brewery in Wandsworth, London. Holsten Pils was first imported into the UK in 1952 thus creating the … Continue reading →

Posted in Advertising, Beer, Imported lager | 1 Comment