Lager arrives after WW II

Still on the hiatus from blogging (is nearly three years still a hiatus?), there’s some great stuff being blogged about the origins of the lager boom in the UK.

From the ever-excellent ‘Shut up about Barclay Perkins’:

“In 1947 there were still restrictions on brewing, specifically on the gravity of beer produced. There was some relaxation in 1947, allowing brewers to make slightly stronger beer. Of course, these restrictions didn’t apply to continental brewers, which is why some feared foreigners would gain an unfair advantage. The solution was to limit imported beer to a maximum OG of 1036º*.”

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Reassuringly tasteless

Lovely piece from SVT via Pete Brown about the taste – or otherwise of Stella Artois.

Posted in Brands, Lager, Marketing | Comments Off on Reassuringly tasteless

More on the origin of Lager

Czech this time. A lovely bit of ‘proper’ research done by someone who speaks the language, Evan Rail in Prague. And a summary and further comment by Martyn Cornell. Great reading.

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