Monthly Archives: December 2009

Another 80s lager classic – Hofmeister

Beer advertising reached its height in the 1980s and I’m a sucker for all the ads that prompted me to drink more than I really should. This was one of my favourites even if the product itself was rather standard … Continue reading

Posted in Lager | Tagged , , , , , | 2 Comments

Lager. Did we jump or were we pushed?

At the end of November 1969, the British Labour government generously allowed a price increase of  ‘not more than 2d a pint’ to the brewing industry. There was little rejoicing among brewers; first because they had asked for double and second because the 2d increase … Continue reading

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Posted in Advertising, Beer, Brewing history, Marketing, UK lager | 1 Comment