Classic 80s lager ad – Holsten Pils

1979 commercial for Holsten Pils Lager

In the late 19th Century Holsten Brauerei first began trading in the UK when they purchased a brewery in Wandsworth, London. Holsten Pils was first imported into the UK in 1952 thus creating the premium packaged lager market. In 1979 the first of many award winning TV ad campaigns was launched starring Donald Pleasence. In the mid-1980s Holsten became the UK’s number one selling premium packaged lager. (source:

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About Andrew

Former Grocer journalist and Carlsberg PR, turning lager historian
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1 Response to Classic 80s lager ad – Holsten Pils

  1. Mark says:

    Excellent, thanks for posting. Thanks for posting the link to that Retro Ads site also I was there for ages 🙂

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