Daily Archives: October 22, 2009

Don’t drink and ride

At the moment I’m digging through classic lager ads on the basis of a theory about how advertising of lager has gradually progressed from product quality and nutritional claims to more lifestyle-based, social affirmation. It was all going very nicely and then … Continue reading

Posted in Advertising, Beer, Brands, Lager | Tagged | Comments Off on Don’t drink and ride