Category Archives: Imported lager

Lager imported into the UK

Lager arrives after WW II

Still on the hiatus from blogging (is nearly three years still a hiatus?), there’s some great stuff being blogged about the origins of the lager boom in the UK. From the ever-excellent ‘Shut up about Barclay Perkins’: “In 1947 there … Continue reading

Posted in Carlsberg, Heineken, Imported lager, Lager

How Heineken reached the parts other lagers couldn’t reach

Some of the best lager advertising ever was the product of one of the UK’s best copywriters – who without an idea in his head fled the country with one word and the threat of a firing if he didn’t … Continue reading

Posted in Advertising, Brands, Heineken, Imported lager, Lager | Tagged | 2 Comments

Classic 80s lager ad – Holsten Pils

1979 commercial for Holsten Pils Lager In the late 19th Century Holsten Brauerei first began trading in the UK when they purchased a brewery in Wandsworth, London. Holsten Pils was first imported into the UK in 1952 thus creating the … Continue reading

Posted in Advertising, Beer, Imported lager | 1 Comment