A very strange decision… ProbablyWhy on earth would anybody want to write about lager? It’s nasty, fizzy, too cold and doesn’t taste of anything.
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Category Archives: Marketing
Lovely piece from SVT via Pete Brown about the taste – or otherwise of Stella Artois. http://petebrown.blogspot.co.uk/2013/04/the-mischievous-swede-and-truth-about.html
Before Harp Lager there was Barclay Perkins
OK, I know I promised more for you Skolars, but Ron over at Shut Up About Barclay Perkins has produced more lovely statistics about the pivotal period of UK lager in the late 5os when volumes started to take off. … Continue reading
Posted in Beer, Brands, Marketing, UK lager Tagged Barclay Perkins, Courage, Harp, statistics Comments Off on Before Harp Lager there was Barclay Perkins
Lager. Did we jump or were we pushed?
At the end of November 1969, the British Labour government generously allowed a price increase of ‘not more than 2d a pint’ to the brewing industry. There was little rejoicing among brewers; first because they had asked for double and second because the 2d increase … Continue reading
Posted in Advertising, Beer, Brewing history, Marketing, UK lager 1 Comment