Category Archives: Marketing

Reassuringly tasteless

Lovely piece from SVT via Pete Brown about the taste – or otherwise of Stella Artois. http://petebrown.blogspot.co.uk/2013/04/the-mischievous-swede-and-truth-about.html Advertisements

Posted in Brands, Lager, Marketing

Before Harp Lager there was Barclay Perkins

OK, I know I promised more for you Skolars, but Ron over at Shut Up About Barclay Perkins has produced more lovely statistics about the pivotal period of UK lager in the late 5os when volumes started to take off. … Continue reading

Posted in Beer, Brands, Marketing, UK lager | Tagged , , ,

Lager. Did we jump or were we pushed?

At the end of November 1969, the British Labour government generously allowed a price increase of  ‘not more than 2d a pint’ to the brewing industry. There was little rejoicing among brewers; first because they had asked for double and second because the 2d increase … Continue reading

Posted in Advertising, Beer, Brewing history, Marketing, UK lager | 1 Comment