A very strange decision… ProbablyWhy on earth would anybody want to write about lager? It’s nasty, fizzy, too cold and doesn’t taste of anything.
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Daily Archives: October 19, 2009
How Heineken reached the parts other lagers couldn’t reach
Some of the best lager advertising ever was the product of one of the UK’s best copywriters – who without an idea in his head fled the country with one word and the threat of a firing if he didn’t … Continue reading
Posted in Advertising, Brands, Heineken, Imported lager, Lager Tagged Terry Lovelock 2 Comments