Daily Archives: October 19, 2009

How Heineken reached the parts other lagers couldn’t reach

Some of the best lager advertising ever was the product of one of the UK’s best copywriters – who without an idea in his head fled the country with one word and the threat of a firing if he didn’t … Continue reading

Posted in Advertising, Brands, Heineken, Imported lager, Lager | Tagged | 2 Comments