Don’t drink and ride

At the moment I’m digging through classic lager ads on the basis of a theory about how advertising of lager has gradually progressed from product quality and nutritional claims to more lifestyle-based, social affirmation. It was all going very nicely and then Lamot happened. A bloke in armour riding on a tiger panther. What on earth was all that about. I’d rather be Hemeling…


About Andrew

Former Grocer journalist and Carlsberg PR, turning lager historian
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