At the moment I’m digging through classic lager ads on the basis of a theory about how advertising of lager has gradually progressed from product quality and nutritional claims to more lifestyle-based, social affirmation. It was all going very nicely and then Lamot happened. A bloke in armour riding on a tiger panther. What on earth was all that about. I’d rather be Hemeling…
A very strange decision… ProbablyWhy on earth would anybody want to write about lager? It’s nasty, fizzy, too cold and doesn’t taste of anything.
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