Tag Archives: Lager

More on the origin of Lager

Czech this time. A lovely bit of ‘proper’ research done by someone who speaks the language, Evan Rail in Prague. And a summary and further comment by Martyn Cornell. Great reading. Advertisements

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When lager advertising gave Samantha one

The Skol lager ad with the immortal last line. Watch to the end –  it’ s a cracker. It also was a landmark campaign for lager, according to the agency that made it – D’Arcy Macmanus & Masius. Why was … Continue reading

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Another 80s lager classic – Hofmeister

Beer advertising reached its height in the 1980s and I’m a sucker for all the ads that prompted me to drink more than I really should. This was one of my favourites even if the product itself was rather standard … Continue reading

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