Category Archives: Lager

Parent category for all bottom-fermented and cold stored beers

Cheap and cheerful or a UK lager classic?

A strange combination is Skol. One of UK lager’s oldest brands, it has been passed from hand to hand, merrily swapping owners as brewing consolidation caught up with it again and again. From Burton-brewed to cheap and cheerful discount lager … Continue reading

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Before Harp Lager there was Barclay Perkins

OK, I know I promised more for you Skolars, but Ron over at Shut Up About Barclay Perkins has produced more lovely statistics about the pivotal period of UK lager in the late 5os when volumes started to take off. … Continue reading

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When lager advertising gave Samantha one

The Skol lager ad with the immortal last line. Watch to the end –  it’ s a cracker. It also was a landmark campaign for lager, according to the agency that made it – D’Arcy Macmanus & Masius. Why was … Continue reading

Posted in Advertising, Brands, Lager | Tagged , , , , , | 3 Comments