Category Archives: Marketing

Reassuringly tasteless

Posted on April 17, 2013 by Andrew

Lovely piece from SVT via Pete Brown about the taste – or otherwise of Stella Artois. http://petebrown.blogspot.co.uk/2013/04/the-mischievous-swede-and-truth-about.html

Posted in Brands, Lager, Marketing | Comments Off on Reassuringly tasteless

Before Harp Lager there was Barclay Perkins

Posted on March 8, 2010 by Andrew

OK, I know I promised more for you Skolars, but Ron over at Shut Up About Barclay Perkins has produced more lovely statistics about the pivotal period of UK lager in the late 5os when volumes started to take off. … Continue reading →

Posted in Beer, Brands, Marketing, UK lager | Tagged , , , | Comments Off on Before Harp Lager there was Barclay Perkins

Lager. Did we jump or were we pushed?

Posted on December 13, 2009 by Andrew

At the end of November 1969, the British Labour government generously allowed a price increase of  ‘not more than 2d a pint’ to the brewing industry. There was little rejoicing among brewers; first because they had asked for double and second because the 2d increase … Continue reading →

Posted in Advertising, Beer, Brewing history, Marketing, UK lager | 1 Comment