Category Archives: Brands

Brand names of lagers

Don’t drink and ride

Posted on October 22, 2009 by Andrew

At the moment I’m digging through classic lager ads on the basis of a theory about how advertising of lager has gradually progressed from product quality and nutritional claims to more lifestyle-based, social affirmation. It was all going very nicely and then … Continue reading →

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How Heineken reached the parts other lagers couldn’t reach

Posted on October 19, 2009 by Andrew

Some of the best lager advertising ever was the product of one of the UK’s best copywriters – who without an idea in his head fled the country with one word and the threat of a firing if he didn’t … Continue reading →

Posted in Advertising, Brands, Heineken, Imported lager, Lager | Tagged | 2 Comments

The debt lager owes to Guinness

Posted on September 30, 2009 by Andrew

Lager and ‘container draught’  (later developing the slightly catchier name of ‘keg’) were the two great opportunities for British brewers in the early 1960s. They had been the fastest growing elements of the British beer industry, but it was the … Continue reading →

Posted in Beer, Brands, Brewing history, Harp, Lager, UK lager | Comments Off on The debt lager owes to Guinness