Category Archives: Brands

Brand names of lagers

Carl Jacobsen’s lager project

Posted on February 11, 2010 by Andrew

That old man Jacobsen wasn’t too enamoured of his son’s ideas of importing lager beer to Great Britain is clear to see from the letters he sent to Carl while Jacobsen the younger was on his four-year stint around the … Continue reading →

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More lager letters to Scotland

Posted on February 5, 2010 by Andrew

More from J.C. Jacobsen and his letters to his son. The letters give a good idea of export developments to Great Britain but more tellingly give a cracking insight into Jacobsen’s worries about sending his prized beer so far away. To understand  why … Continue reading →

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Letters from home to satisfy a brewer’s thirst

Posted on February 2, 2010 by Andrew

I’ve been digging into Carlsberg history again – more specifically the letters from J.C. Jacobsen to his son Carl. As a young man Carl was packed off to travel the breweries of Europe for four years as part of his … Continue reading →

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