A very strange decision… Probably
Why on earth would anybody want to write about lager? It’s nasty, fizzy, too cold and doesn’t taste of anything.-
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Category Archives: Beer
Classic 80s lager ad – Holsten Pils
1979 commercial for Holsten Pils Lager In the late 19th Century Holsten Brauerei first began trading in the UK when they purchased a brewery in Wandsworth, London. Holsten Pils was first imported into the UK in 1952 thus creating the … Continue reading
Posted in Advertising, Beer, Imported lager
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Rice in lager gets an image overhaul in the LA Times
For years ‘industrial’ lager has ben ridiculed for adding rice and corn as adjuncts to provide extra sugar for fermenting. The beer purists locked into Reinheitsgebot have accused brewers of cheapening the brew, watering it down for commercial gain, and … Continue reading
Posted in Beer, Brewing, ingredients, Lager loathing, US lager
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The debt lager owes to Guinness
Lager and ‘container draught’ (later developing the slightly catchier name of ‘keg’) were the two great opportunities for British brewers in the early 1960s. They had been the fastest growing elements of the British beer industry, but it was the … Continue reading