A very strange decision… Probably
Why on earth would anybody want to write about lager? It’s nasty, fizzy, too cold and doesn’t taste of anything.-
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Category Archives: Beer
Lager carries the can for loutish behaviour
On busy streets, in the subways below and amid the tight, after-work squeeze on commuter trains, a menacing, befuddled and reeling regiment is on the attack. Its young members, emboldened by alcohol and loosely allied by behavior, are known as ”lager … Continue reading
Posted in Beer, Lager
Tagged binge Britain, drunken rabbit, lager lout, moral panic
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Lager. Did we jump or were we pushed?
At the end of November 1969, the British Labour government generously allowed a price increase of ‘not more than 2d a pint’ to the brewing industry. There was little rejoicing among brewers; first because they had asked for double and second because the 2d increase … Continue reading
Posted in Advertising, Beer, Brewing history, Marketing, UK lager
1 Comment
Don’t drink and ride
At the moment I’m digging through classic lager ads on the basis of a theory about how advertising of lager has gradually progressed from product quality and nutritional claims to more lifestyle-based, social affirmation. It was all going very nicely and then … Continue reading