Category Archives: Beer

Lager carries the can for loutish behaviour

On busy streets, in the subways below and amid the tight, after-work squeeze on commuter trains, a menacing, befuddled and reeling regiment is on the attack. Its young members, emboldened by alcohol and loosely allied by behavior, are known as ”lager … Continue reading

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Lager. Did we jump or were we pushed?

At the end of November 1969, the British Labour government generously allowed a price increase of  ‘not more than 2d a pint’ to the brewing industry. There was little rejoicing among brewers; first because they had asked for double and second because the 2d increase … Continue reading

Posted in Advertising, Beer, Brewing history, Marketing, UK lager | 1 Comment

Don’t drink and ride

At the moment I’m digging through classic lager ads on the basis of a theory about how advertising of lager has gradually progressed from product quality and nutritional claims to more lifestyle-based, social affirmation. It was all going very nicely and then … Continue reading

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