Category Archives: Advertising

Lager advertising – press, TV, film etc.

How about a history lesson with that lager?

Posted on June 21, 2011 by Andrew

Nineteenth century lager (and brewing) moguls were not backwards in coming forwards about their own role in the greatness of their beers. Whether by design or association, the pioneers of the new scientific brewing from the 1850s onwards were men … Continue reading →

Posted in Advertising, Brands, Brewing history, Lager | Tagged , , , | Comments Off on How about a history lesson with that lager?

When lager advertising gave Samantha one

Posted on March 5, 2010 by Andrew

The Skol lager ad with the immortal last line. Watch to the end –  it’ s a cracker. It also was a landmark campaign for lager, according to the agency that made it – D’Arcy Macmanus & Masius. Why was … Continue reading →

Posted in Advertising, Brands, Lager | Tagged , , , , , | 3 Comments

Lager. Did we jump or were we pushed?

Posted on December 13, 2009 by Andrew

At the end of November 1969, the British Labour government generously allowed a price increase of  ‘not more than 2d a pint’ to the brewing industry. There was little rejoicing among brewers; first because they had asked for double and second because the 2d increase … Continue reading →

Posted in Advertising, Beer, Brewing history, Marketing, UK lager | 1 Comment