Author Archives: Andrew

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About Andrew

Former Grocer journalist and Carlsberg PR, turning lager historian

Another 80s lager classic – Hofmeister

Posted on December 16, 2009 by Andrew

Beer advertising reached its height in the 1980s and I’m a sucker for all the ads that prompted me to drink more than I really should. This was one of my favourites even if the product itself was rather standard … Continue reading →

Posted in Lager | Tagged , , , , , | 2 Comments

Lager. Did we jump or were we pushed?

Posted on December 13, 2009 by Andrew

At the end of November 1969, the British Labour government generously allowed a price increase of  ‘not more than 2d a pint’ to the brewing industry. There was little rejoicing among brewers; first because they had asked for double and second because the 2d increase … Continue reading →

Posted in Advertising, Beer, Brewing history, Marketing, UK lager | 1 Comment

Lager frustrations solved – for now

Posted on November 13, 2009 by Andrew

Writing about beer from a business perspective is both fascinating and frustrating. Its pretty easy to spot that the fascinating part is reading about how beer and beer markets (and marketing) developed. The frustrating part is finding the necessary proof … Continue reading →

Posted in Lager | 2 Comments