Daily Archives: May 14, 2009

‘Thirsty Scots? No, it’ll never catch on’

There you are at the end of the 1860s brewing away quite happily when your son sends you a letter saying that he’s found a ready market for your beer in Scotland.

Does the thought of thousands of thirsty Scots send you rushing to the brewery foreman and tell him to stoke up the fires and get another brew on? Not if you’re JC Jacobsen, the founder of Carlsberg. Continue reading


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No please, contain your excitement

The proofs are back for the article I’ve written with Martin Iversen about Carlsberg’s expansion (mostly into the UK). It is part of a special Scandinavian issue of the Journal of Brewery History and is one of the few times that lager has graced the pages of this fine journal. Continue reading

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