Category Archives: Lager

How Heineken reached the parts other lagers couldn’t reach

Posted on October 19, 2009 by Andrew

Some of the best lager advertising ever was the product of one of the UK’s best copywriters – who without an idea in his head fled the country with one word and the threat of a firing if he didn’t … Continue reading →

Posted in Advertising, Brands, Heineken, Imported lager, Lager | Tagged | 2 Comments

Classic 80s lager ad – Holsten Pils

Posted on October 12, 2009 by Andrew

1979 commercial for Holsten Pils Lager In the late 19th Century Holsten Brauerei first began trading in the UK when they purchased a brewery in Wandsworth, London. Holsten Pils was first imported into the UK in 1952 thus creating the … Continue reading →

Posted in Advertising, Beer, Imported lager | 1 Comment

Rice in lager gets an image overhaul in the LA Times

Posted on October 3, 2009 by Andrew

For years ‘industrial’ lager has ben ridiculed for adding rice and corn as adjuncts to provide extra sugar for fermenting. The beer purists locked into Reinheitsgebot have accused brewers of cheapening the brew, watering it down for commercial gain, and … Continue reading →

Posted in Beer, Brewing, ingredients, Lager loathing, US lager | Comments Off on Rice in lager gets an image overhaul in the LA Times