Category Archives: Lager

Lager. Did we jump or were we pushed?

Posted on December 13, 2009 by Andrew

At the end of November 1969, the British Labour government generously allowed a price increase of  ‘not more than 2d a pint’ to the brewing industry. There was little rejoicing among brewers; first because they had asked for double and second because the 2d increase … Continue reading →

Posted in Advertising, Beer, Brewing history, Marketing, UK lager | 1 Comment

Lager frustrations solved – for now

Posted on November 13, 2009 by Andrew

Writing about beer from a business perspective is both fascinating and frustrating. Its pretty easy to spot that the fascinating part is reading about how beer and beer markets (and marketing) developed. The frustrating part is finding the necessary proof … Continue reading →

Posted in Lager | 2 Comments

Don’t drink and ride

Posted on October 22, 2009 by Andrew

At the moment I’m digging through classic lager ads on the basis of a theory about how advertising of lager has gradually progressed from product quality and nutritional claims to more lifestyle-based, social affirmation. It was all going very nicely and then … Continue reading →

Posted in Advertising, Beer, Brands, Lager | Tagged | Comments Off on Don’t drink and ride