Ron Pattinson over at his fantastically named blog asks the question about why British lager is so weak . Here’s an excerpt, you can read the rest on Ron’s blog:
“In accordance with the announcement made in the House of Commons by the Minister of Food on March 24th, 1947, arrangements have been made for the importation of beer under individual licence from Continental countries. The maximum gravity permitted will be 1036 degrees (before fermentation).”
According to Ron’s figures, the Original Gravity of Carlsberg beer fell from 1044.5 (around 4.5% abv) in 1939, to 1035.6 (around 3.9% abv) in 1947, to 1031.6 (around 2.9%abv) in 1952. According to Carlsberg’s historian (and former chairman) Kristoff Glamann the change over to 1030 OG beer happened first in 1963. This was when Carlsberg began to export in bulk and have its beer bottled and distributed by regional breweries – the first of which was John Smith’s in Tadcaster.
Up until that time Carlsberg (and lager generally) was very much a niche product with around 0.9% of the total beer market. None of the continental lagers owned pubs and needed to find some way of getting into the tied houses owned by regional and national breweries. For Carlsberg that meant agreements with around 20 breweries in England. Its easy to imagine that the high duty on imported lager, together with a small market share allowed these breweries to push alcohol content down as a way of increasing their margins. Especially as lager was a ‘refreshing’ drink rather than a ‘restorative’ in the public’s mind (and the advertisers).
Not that all lager was weak though. Around 20% of Carlsberg was not brewed to 1030 OG and distribution was carried out through its own distribution companies in Edinburgh, Goole (Hull) and London. These continued to operate independently, even after the deal with Watney Mann that eventually lead to the creation of the Carlsberg brewery in Northampton. The opening of the brewery in 1973 also led to the introduction of Special Brew – the first premium strength lager on the British market, according to Carlsberg. However, I don’t have any evidence to back that up yet.