Category Archives: Brewing history

Carl Jacobsen’s lager project

That old man Jacobsen wasn’t too enamoured of his son’s ideas of importing lager beer to Great Britain is clear to see from the letters he sent to Carl while Jacobsen the younger was on his four-year stint around the … Continue reading

Posted in Beer, Brewing history, Carlsberg, Lager, UK lager

Letters from home to satisfy a brewer’s thirst

I’ve been digging into Carlsberg history again – more specifically the letters from J.C. Jacobsen to his son Carl. As a young man Carl was packed off to travel the breweries of Europe for four years as part of his … Continue reading

Posted in Beer, Brewing, Brewing history, Carlsberg | Tagged , ,

Lager. Did we jump or were we pushed?

At the end of November 1969, the British Labour government generously allowed a price increase of  ‘not more than 2d a pint’ to the brewing industry. There was little rejoicing among brewers; first because they had asked for double and second because the 2d increase … Continue reading

Posted in Advertising, Beer, Brewing history, Marketing, UK lager | 1 Comment