Author Archives: Andrew

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About Andrew

Former Grocer journalist and Carlsberg PR, turning lager historian

Lager brewing’s most picturesque car park

Posted on May 21, 2009 by Andrew

Last year Carlsberg shut the brewery on the ‘mount’ in Valby, Copenhagen, that was not only the company’s birthplace, but also gave rise to its name (Carls berg – Carl’s mount). Many traditions were lost with the closure, and yesterday … Continue reading →

Posted in Brewing history, Lager | Tagged | 1 Comment

The great taste of lager advertising

Posted on May 20, 2009 by Andrew

This episode was inspired by the Budweiser radio commercials current running on my favorite station. Are they telling the truth? It’s a little hard for me to believe. With thanks to Dave Stratton at Deadpan Inc. Added with no comment … Continue reading →

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‘Thirsty Scots? No, it’ll never catch on’

Posted on May 14, 2009 by Andrew

There you are at the end of the 1860s brewing away quite happily when your son sends you a letter saying that he’s found a ready market for your beer in Scotland.

Does the thought of thousands of thirsty Scots send you rushing to the brewery foreman and tell him to stoke up the fires and get another brew on? Not if you’re JC Jacobsen, the founder of Carlsberg. Continue reading →

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