Category Archives: Marketing

Why is British lager so weak?

Ron Pattinson over at his fantastically named blog asks the question about why British lager is so weak . Here’s an excerpt, you can read the rest on Ron’s blog: “In accordance with the announcement made in the House of … Continue reading

Posted in Brewing history, Imported lager, Lager, Marketing | Tagged , | 3 Comments

Just Another Beer? Not to Those in Laos – NYTimes.com

Just Another Beer? Not to Those in Laos – NYTimes.com – Mozilla Firefox. And people wonder about the power of word of mouth when it comes to lager? Have a look at this story from the New York Times.

Posted in Lager, Marketing | Tagged | 2 Comments

Pull the other one

Step change for Bombardier – Brands news – Ale – Morning Advertiser Does ale have anything to learn from lager? Wells & Young’s is today unveiling a new handpull design for its Bombardier brand, which takes its inspiration from lager … Continue reading

Posted in Ale, Brands, Lager, Marketing | Tagged