<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>LAGER FRENZY! &#187; Marketing</title>
	<atom:link href="http://lager-frenzy.com/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://lager-frenzy.com</link>
	<description>A sort of appreciation of lager, just not necessarily the taste</description>
	<lastBuildDate>Wed, 21 Dec 2011 12:48:42 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='lager-frenzy.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://s2.wp.com/i/buttonw-com.png</url>
		<title>LAGER FRENZY! &#187; Marketing</title>
		<link>http://lager-frenzy.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://lager-frenzy.com/osd.xml" title="LAGER FRENZY!" />
	<atom:link rel='hub' href='http://lager-frenzy.com/?pushpress=hub'/>
		<item>
		<title>Before Harp Lager there was Barclay Perkins</title>
		<link>http://lager-frenzy.com/2010/03/08/before-harp-lager-there-was-barclay-perkins/</link>
		<comments>http://lager-frenzy.com/2010/03/08/before-harp-lager-there-was-barclay-perkins/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 12:25:19 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Beer]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[UK lager]]></category>
		<category><![CDATA[Barclay Perkins]]></category>
		<category><![CDATA[Courage]]></category>
		<category><![CDATA[Harp]]></category>
		<category><![CDATA[statistics]]></category>

		<guid isPermaLink="false">http://lager-frenzy.com/?p=208</guid>
		<description><![CDATA[OK, I know I promised more for you Skolars, but Ron over at Shut Up About Barclay Perkins has produced more lovely statistics about the pivotal period of UK lager in the late 5os when volumes started to take off. &#8230; <a href="http://lager-frenzy.com/2010/03/08/before-harp-lager-there-was-barclay-perkins/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lager-frenzy.com&amp;blog=7703816&amp;post=208&amp;subd=lagerfrenzy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lager-frenzy.com/2010/03/08/before-harp-lager-there-was-barclay-perkins/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/91bd11e13fc487ac44e537a816f382a0?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">lagerfrenzy</media:title>
		</media:content>
	</item>
		<item>
		<title>Lager. Did we jump or were we pushed?</title>
		<link>http://lager-frenzy.com/2009/12/13/lager-did-we-jump-or-were-we-pushed/</link>
		<comments>http://lager-frenzy.com/2009/12/13/lager-did-we-jump-or-were-we-pushed/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 09:18:08 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Brewing history]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[UK lager]]></category>

		<guid isPermaLink="false">http://lager-frenzy.com/?p=164</guid>
		<description><![CDATA[At the end of November 1969, the British Labour government generously allowed a price increase of  &#8216;not more than 2d a pint&#8217; to the brewing industry. There was little rejoicing among brewers; first because they had asked for double and second because the 2d increase &#8230; <a href="http://lager-frenzy.com/2009/12/13/lager-did-we-jump-or-were-we-pushed/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lager-frenzy.com&amp;blog=7703816&amp;post=164&amp;subd=lagerfrenzy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lager-frenzy.com/2009/12/13/lager-did-we-jump-or-were-we-pushed/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/91bd11e13fc487ac44e537a816f382a0?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">lagerfrenzy</media:title>
		</media:content>

		<media:content url="http://lagerfrenzy.files.wordpress.com/2009/12/economist-lager-1960s.jpg?w=283" medium="image">
			<media:title type="html">economist-lager-1960s</media:title>
		</media:content>
	</item>
		<item>
		<title>Cheers to the lager drinking Michael Jackson</title>
		<link>http://lager-frenzy.com/2009/06/16/cheers-to-the-lager-drinking-michael-jackson/</link>
		<comments>http://lager-frenzy.com/2009/06/16/cheers-to-the-lager-drinking-michael-jackson/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 21:11:16 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Beer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Carlsberg]]></category>
		<category><![CDATA[Michael Jackson]]></category>

		<guid isPermaLink="false">http://lager-frenzy.com/?p=85</guid>
		<description><![CDATA[I&#8217;ve been casting around the internet trying to find various sources for some reviews I&#8217;m writing for a new beer book and came across a wonderful video interview with the late great Michael Jackson over at Sheltonbrothers.com. I spoke to &#8230; <a href="http://lager-frenzy.com/2009/06/16/cheers-to-the-lager-drinking-michael-jackson/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lager-frenzy.com&amp;blog=7703816&amp;post=85&amp;subd=lagerfrenzy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lager-frenzy.com/2009/06/16/cheers-to-the-lager-drinking-michael-jackson/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/91bd11e13fc487ac44e537a816f382a0?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">lagerfrenzy</media:title>
		</media:content>

		<media:content url="http://www.carlsberggroup.com/brands/PublishingImages/Bottles/DK/C47.png" medium="image" />
	</item>
		<item>
		<title>Why is British lager so weak?</title>
		<link>http://lager-frenzy.com/2009/06/03/why-is-british-lager-so-weak/</link>
		<comments>http://lager-frenzy.com/2009/06/03/why-is-british-lager-so-weak/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 08:32:28 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Brewing history]]></category>
		<category><![CDATA[Imported lager]]></category>
		<category><![CDATA[Lager]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Carlsberg]]></category>

		<guid isPermaLink="false">http://lager-frenzy.com/?p=72</guid>
		<description><![CDATA[Ron Pattinson over at his fantastically named blog asks the question about why British lager is so weak . Here&#8217;s an excerpt, you can read the rest on Ron&#8217;s blog: &#8220;In accordance with the announcement made in the House of &#8230; <a href="http://lager-frenzy.com/2009/06/03/why-is-british-lager-so-weak/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lager-frenzy.com&amp;blog=7703816&amp;post=72&amp;subd=lagerfrenzy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lager-frenzy.com/2009/06/03/why-is-british-lager-so-weak/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/91bd11e13fc487ac44e537a816f382a0?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">lagerfrenzy</media:title>
		</media:content>

		<media:content url="http://lagerfrenzy.files.wordpress.com/2009/06/export-of-carlsberg-from-denmark.png" medium="image">
			<media:title type="html">Export of Carlsberg from Denmark</media:title>
		</media:content>
	</item>
		<item>
		<title>Just Another Beer? Not to Those in Laos &#8211; NYTimes.com</title>
		<link>http://lager-frenzy.com/2009/05/26/just-another-beer-not-to-those-in-laos-nytimes-com-mozilla-firefox/</link>
		<comments>http://lager-frenzy.com/2009/05/26/just-another-beer-not-to-those-in-laos-nytimes-com-mozilla-firefox/#comments</comments>
		<pubDate>Tue, 26 May 2009 08:43:13 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Lager]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Beer]]></category>

		<guid isPermaLink="false">http://lager-frenzy.com/?p=66</guid>
		<description><![CDATA[Just Another Beer? Not to Those in Laos &#8211; NYTimes.com &#8211; Mozilla Firefox. And people wonder about the power of word of mouth when it comes to lager? Have a look at this story from the New York Times. Posted &#8230; <a href="http://lager-frenzy.com/2009/05/26/just-another-beer-not-to-those-in-laos-nytimes-com-mozilla-firefox/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lager-frenzy.com&amp;blog=7703816&amp;post=66&amp;subd=lagerfrenzy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lager-frenzy.com/2009/05/26/just-another-beer-not-to-those-in-laos-nytimes-com-mozilla-firefox/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/91bd11e13fc487ac44e537a816f382a0?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=PG" medium="image">
			<media:title type="html">lagerfrenzy</media:title>
		</media:content>
	</item>
	</channel>
</rss>
