Category Archives: Lager

Parent category for all bottom-fermented and cold stored beers

When lager advertising gave Samantha one

Posted on March 5, 2010 by

The Skol lager ad with the immortal last line. Watch to the end -  it’ s a cracker. It also was a landmark campaign for lager, according to the agency that made it – D’Arcy Macmanus & Masius. Why was … Continue reading →

Posted in Advertising, Brands, Lager | Tagged , , , , , | 3 Comments

Lager vs. cask. Why can’t we all just get along?

Posted on March 1, 2010 by

News of an interesting event in London A top level exploration of that perennial beer drinkers’ conundrum as to whether cask ale and real lager are friends or foes is to be made by leading UK beer writers Roger Protz … Continue reading →

Posted in Beer, Lager | 3 Comments

Carl Jacobsen’s lager project

Posted on February 11, 2010 by

That old man Jacobsen wasn’t too enamoured of his son’s ideas of importing lager beer to Great Britain is clear to see from the letters he sent to Carl while Jacobsen the younger was on his four-year stint around the … Continue reading →

Posted in Beer, Brewing history, Carlsberg, Lager, UK lager