Category Archives: Brands

Brand names of lagers

Letters from home to satisfy a brewer’s thirst

Posted on February 2, 2010 by

I’ve been digging into Carlsberg history again – more specifically the letters from J.C. Jacobsen to his son Carl. As a young man Carl was packed off to travel the breweries of Europe for four years as part of his … Continue reading →

Posted in Beer, Brewing, Brewing history, Carlsberg | Tagged , ,

Don’t drink and ride

Posted on October 22, 2009 by

At the moment I’m digging through classic lager ads on the basis of a theory about how advertising of lager has gradually progressed from product quality and nutritional claims to more lifestyle-based, social affirmation. It was all going very nicely and then … Continue reading →

Posted in Advertising, Beer, Brands, Lager | Tagged

How Heineken reached the parts other lagers couldn’t reach

Posted on October 19, 2009 by

Some of the best lager advertising ever was the product of one of the UK’s best copywriters – who without an idea in his head fled the country with one word and the threat of a firing if he didn’t … Continue reading →

Posted in Advertising, Brands, Heineken, Imported lager, Lager | Tagged | 2 Comments