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	<title>LAGER FRENZY! &#187; Advertising</title>
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	<description>A sort of appreciation of lager, just not necessarily the taste</description>
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		<title>LAGER FRENZY! &#187; Advertising</title>
		<link>http://lager-frenzy.com</link>
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		<title>How about a history lesson with that lager?</title>
		<link>http://lager-frenzy.com/2011/06/21/how-about-a-history-lesson-with-that-lager/</link>
		<comments>http://lager-frenzy.com/2011/06/21/how-about-a-history-lesson-with-that-lager/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 14:34:36 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Brewing history]]></category>
		<category><![CDATA[Lager]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Labatt]]></category>
		<category><![CDATA[Molson]]></category>
		<category><![CDATA[Sleeman]]></category>

		<guid isPermaLink="false">http://lager-frenzy.com/?p=231</guid>
		<description><![CDATA[Nineteenth century lager (and brewing) moguls were not backwards in coming forwards about their own role in the greatness of their beers. Whether by design or association, the pioneers of the new scientific brewing from the 1850s onwards were men &#8230; <a href="http://lager-frenzy.com/2011/06/21/how-about-a-history-lesson-with-that-lager/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lager-frenzy.com&amp;blog=7703816&amp;post=231&amp;subd=lagerfrenzy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">How about a history lesson with that lager?  </media:title>
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		<title>When lager advertising gave Samantha one</title>
		<link>http://lager-frenzy.com/2010/03/05/when-lager-advertising-gave-samantha-one/</link>
		<comments>http://lager-frenzy.com/2010/03/05/when-lager-advertising-gave-samantha-one/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 09:23:43 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Lager]]></category>
		<category><![CDATA[80s lager ads]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Samantha]]></category>
		<category><![CDATA[Skol]]></category>
		<category><![CDATA[skolar]]></category>

		<guid isPermaLink="false">http://lager-frenzy.com/?p=203</guid>
		<description><![CDATA[The Skol lager ad with the immortal last line. Watch to the end -  it&#8217; s a cracker. It also was a landmark campaign for lager, according to the agency that made it &#8211; D&#8217;Arcy Macmanus &#38; Masius. Why was &#8230; <a href="http://lager-frenzy.com/2010/03/05/when-lager-advertising-gave-samantha-one/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lager-frenzy.com&amp;blog=7703816&amp;post=203&amp;subd=lagerfrenzy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Lager. Did we jump or were we pushed?</title>
		<link>http://lager-frenzy.com/2009/12/13/lager-did-we-jump-or-were-we-pushed/</link>
		<comments>http://lager-frenzy.com/2009/12/13/lager-did-we-jump-or-were-we-pushed/#comments</comments>
		<pubDate>Sun, 13 Dec 2009 09:18:08 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Brewing history]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[UK lager]]></category>

		<guid isPermaLink="false">http://lager-frenzy.com/?p=164</guid>
		<description><![CDATA[At the end of November 1969, the British Labour government generously allowed a price increase of  &#8216;not more than 2d a pint&#8217; to the brewing industry. There was little rejoicing among brewers; first because they had asked for double and second because the 2d increase &#8230; <a href="http://lager-frenzy.com/2009/12/13/lager-did-we-jump-or-were-we-pushed/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lager-frenzy.com&amp;blog=7703816&amp;post=164&amp;subd=lagerfrenzy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Don&#8217;t drink and ride</title>
		<link>http://lager-frenzy.com/2009/10/22/dont-drink-and-ride/</link>
		<comments>http://lager-frenzy.com/2009/10/22/dont-drink-and-ride/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 18:24:46 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Beer]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Lager]]></category>
		<category><![CDATA[Lamot]]></category>

		<guid isPermaLink="false">http://lager-frenzy.com/?p=155</guid>
		<description><![CDATA[At the moment I&#8217;m digging through classic lager ads on the basis of a theory about how advertising of lager has gradually progressed from product quality and nutritional claims to more lifestyle-based, social affirmation. It was all going very nicely and then &#8230; <a href="http://lager-frenzy.com/2009/10/22/dont-drink-and-ride/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lager-frenzy.com&amp;blog=7703816&amp;post=155&amp;subd=lagerfrenzy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>How Heineken reached the parts other lagers couldn&#8217;t reach</title>
		<link>http://lager-frenzy.com/2009/10/19/how-heineken-reached-the-parts-other-lagers-couldnt-reach/</link>
		<comments>http://lager-frenzy.com/2009/10/19/how-heineken-reached-the-parts-other-lagers-couldnt-reach/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 21:23:11 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Heineken]]></category>
		<category><![CDATA[Imported lager]]></category>
		<category><![CDATA[Lager]]></category>
		<category><![CDATA[Terry Lovelock]]></category>

		<guid isPermaLink="false">http://lager-frenzy.com/?p=152</guid>
		<description><![CDATA[Some of the best lager advertising ever was the product of one of the UK&#8217;s best copywriters &#8211; who without an idea in his head fled the country with one word and the threat of a firing if he didn&#8217;t &#8230; <a href="http://lager-frenzy.com/2009/10/19/how-heineken-reached-the-parts-other-lagers-couldnt-reach/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lager-frenzy.com&amp;blog=7703816&amp;post=152&amp;subd=lagerfrenzy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lager-frenzy.com/2009/10/19/how-heineken-reached-the-parts-other-lagers-couldnt-reach/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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