Category Archives: Advertising

Lager advertising – press, TV, film etc.

When lager advertising gave Samantha one

The Skol lager ad with the immortal last line. Watch to the end -  it’ s a cracker. It also was a landmark campaign for lager, according to the agency that made it – D’Arcy Macmanus & Masius. Why was … Continue reading

Posted in Advertising, Brands, Lager | Tagged , , , , , | 3 Comments

Lager. Did we jump or were we pushed?

At the end of November 1969, the British Labour government generously allowed a price increase of  ‘not more than 2d a pint’ to the brewing industry. There was little rejoicing among brewers; first because they had asked for double and second because the 2d increase … Continue reading

Posted in Advertising, Beer, Brewing history, Marketing, UK lager | 1 Comment

Don’t drink and ride

At the moment I’m digging through classic lager ads on the basis of a theory about how advertising of lager has gradually progressed from product quality and nutritional claims to more lifestyle-based, social affirmation. It was all going very nicely and then … Continue reading

Posted in Advertising, Beer, Brands, Lager | Tagged | Comments Off