http://lager-frenzy.com/2009/11/13/lager-frustrations-solved-for-now/ A sort of appreciation of lager, just not necessarily the taste Mon, 08 Mar 2010 13:10:20 +0000 hourly 1 http://wordpress.com/ http://lager-frenzy.com/2009/11/13/lager-frustrations-solved-for-now/#comment-90 Zythophile Sun, 15 Nov 2009 11:11:41 +0000 http://lager-frenzy.com/?p=159#comment-90 If you read that into it, Barm, you'd be wrong. What was actually happening was that mild drinkers - the oldest generation - were dying out, so the decline in mild drinkers wasn't because they were switching to lager, it was because they were now dead. They were being replaced by a new cohort of 18-year-olds who were refusing to drink what their dads did - bitter - or their grandads did - mild - and instead turned to the "new", "exciting", different-looking (and heavily advertised) drink, lager. If you read that into it, Barm, you’d be wrong. What was actually happening was that mild drinkers – the oldest generation – were dying out, so the decline in mild drinkers wasn’t because they were switching to lager, it was because they were now dead. They were being replaced by a new cohort of 18-year-olds who were refusing to drink what their dads did – bitter – or their grandads did – mild – and instead turned to the “new”, “exciting”, different-looking (and heavily advertised) drink, lager.

]]> http://lager-frenzy.com/2009/11/13/lager-frustrations-solved-for-now/#comment-89 Barm Fri, 13 Nov 2009 21:15:52 +0000 http://lager-frenzy.com/?p=159#comment-89 This is fascinating for one other reason. It suggests that mild drinkers, not bitter drinkers, were the ones who switched to keg beer. This is fascinating for one other reason. It suggests that mild drinkers, not bitter drinkers, were the ones who switched to keg beer.

]]>