http://lager-frenzy.com/2009/10/19/how-heineken-reached-the-parts-other-lagers-couldnt-reach/ A sort of appreciation of lager, just not necessarily the taste Mon, 08 Mar 2010 13:10:20 +0000 hourly 1 http://wordpress.com/ http://lager-frenzy.com/2009/10/19/how-heineken-reached-the-parts-other-lagers-couldnt-reach/#comment-120 Andrew Fri, 26 Feb 2010 13:26:42 +0000 http://lager-frenzy.com/?p=152#comment-120 Thanks David, I'll have a look. I'm a sucker for 70s and 80s lager ads. Thanks David, I’ll have a look. I’m a sucker for 70s and 80s lager ads.

]]> http://lager-frenzy.com/2009/10/19/how-heineken-reached-the-parts-other-lagers-couldnt-reach/#comment-119 David Hughes Fri, 26 Feb 2010 13:15:47 +0000 http://lager-frenzy.com/?p=152#comment-119 Saw your piece in the 26 newsletter and couldn't resist the urge to click on the link. You've chosen a great clip from the long running Heineken campaign. There's more in a similar vein from Vernon Howe, Terry Lovelock and others over at http://www.youtube.com/user/CDPcelebration a collection that's been posted in the run up to the agency's 50th anniversary on the 15th April this year. Aside from Heineken there are also spots for Kestrel (outback) and McEwan's (Escher). Worth a look. Saw your piece in the 26 newsletter and couldn’t resist the urge to click on the link. You’ve chosen a great clip from the long running Heineken campaign. There’s more in a similar vein from Vernon Howe, Terry Lovelock and others over at http://www.youtube.com/user/CDPcelebration a collection that’s been posted in the run up to the agency’s 50th anniversary on the 15th April this year. Aside from Heineken there are also spots for Kestrel (outback) and McEwan’s (Escher). Worth a look.

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